Building the social layer for in-person.
Voro is a group-first social platform turning online discovery into in-person connection through interest-based Clubs, friend Circles, and local Events. Now live in Denver and Los Angeles.
Get in TouchThe Problem
Younger generations are lonelier than ever. And existing apps aren't helping.
73% of Gen Z report feeling isolated. 79% report dating app burnout. The tools people have for meeting others are either too high-pressure (dating apps optimizing for “the one”) or too passive (social media optimizing for content, not connection).
Meanwhile, the natural structures that used to bring people together — dorms, offices, neighborhoods — have weakened. A generation navigating new cities, post-COVID social atrophy, and the pressure of 1:1 online interactions has no good place to turn.
There's no centralized place to find, join, and stay connected to the communities forming in your city. Voro is building that.
Everyone solves a piece. No one solves the system.
Bumble: high-pressure UX, optimized for 1:1 matching, not community
Geneva: group chat only, no discovery, no events, no in real life loop
Partiful: events only, one-off use case, no retention or monetization
Meetup: older audience, transactional, not built for Gen Z
Facebook: bloated, not Gen Z native, flooded with scams and AI content
Voro is the first platform to connect groups, communities, and events in one place.How It Works
Three features. One flywheel.
Clubs
Local interest-based communities hosted by a leader. Users join solo and stay for the routine: fitness groups, social energy clubs, niche communities. Clubs turn one-off connections into familiar faces and recurring habits.
Primary retention engineCircles
A shared group profile of 2–6 friends who discover and match with other groups. Takes the familiar swipe mechanic and removes the 1:1 pressure. Built for low-stakes, real-life connection.
Discovery & familiarityEvents
A live feed of real-world events in your city, hosted by Clubs, Circles, or Voro. Users browse, RSVP, and show up solo or with friends. Events are the in real life payoff of the entire platform.
In-person communityStrategy
How we solve the two hardest problems in consumer social.
“How do you avoid the empty room problem?”
The fastest way to build a community platform isn't to target the most isolated users first. It's to onboard the most socially connected ones: club leaders, organizers, friend groups. Let their activity create the gravity that pulls everyone else in.
We seed each market with existing community organizers who already run communities on Instagram, TikTok, and WhatsApp. These are real, active groups migrating into a better home. Not empty shells waiting for users.
“What brings people back week after week?”
Clubs are the answer. Unlike one-off event apps or profile-browsing, Clubs create recurring social routines: the same people, the same interests, showing up together again and again. Users who attend real-world events become our most retained, most engaged cohort. Everything in Voro is designed to get people there faster.
Retention Benchmarks & How We Get There
| Benchmark | Our Path To It |
|---|---|
Day 7 Retention 40–50% | Push notification system in active development. Currently users return by choice. Notifications are the single biggest unlock for early habit formation. |
Monthly Active Rate 25–35% | Clubs create recurring reasons to return. As club density grows and leaders post consistently, Voro becomes part of a weekly social routine rather than a one-time download. |
Match → Meetup 15–20% | Circles matching improves with density. Seeding that now through USC and LA Metro. Svenn AI will actively nudge matched groups toward in person plans. |
Roadmap
Density first. Then catch the growth we create.
Phase 1 — Now → May
Seed: Two Tracks, One Goal
USC (Depth): Go deep on one campus. Recruit club leaders, activate Greek life-adjacent networks, build the social graph tight. USC gives us a contained, high-velocity environment to prove the Clubs retention loop before scaling it.
LA Community (Breadth): Simultaneously activate real-world communities already forming in LA: fitness clubs, swim socials, nightlife groups. These aren't test users, they're founding communities. In person events are how Voro proves online discovery converts to real attendance.
The two tracks feed each other. USC students graduate into LA. LA energy makes the platform feel alive for USC users checking in.
UCLA note: UCLA runs on the quarter system, giving us a natural April on-ramp. We begin UCLA activation in April while USC density is still building. Two campuses, overlapping calendars, compounding network.
Phase 2 — Summer (May → August)
Bridge: Go National, Don't Force It
Campus goes quiet but LA Metro doesn't. We shift full focus to LA community growth: clubs, events, organizer recruitment. But critically, Voro opens nationally. Not to push growth, but to catch it.
USC students go home for summer and bring Voro with them. Like Tinder's early campus rollout, organic word-of-mouth will surface markets we haven't touched yet. We follow the data rather than fighting it. Austin already has an active waitlist. We didn't push for that.
Phase 3 — Fall Surge (August → September)
Scale: Welcome Week & Beyond
Return to campus with proof points, real clubs, and a living LA community behind it. Welcome Week activations target incoming freshman at USC and UCLA before habits form. It's the highest-leverage moment in a student's social life. Both campuses re-activate simultaneously, with USC as the proven playbook and UCLA entering its fall quarter.
We activate next in whichever markets showed organic traction over summer, not based on a predetermined map, but on where real demand already exists.
Phase 4 — 2027+
National Campus & City Network
Apply the proven dense-network playbook to the top 25–50 U.S. campuses and top 10 urban hubs. Each campus cohort becomes the next city's founding community as students graduate and relocate.
Traction
Live since January 17, 2026.
- App live on the iOS App Store in Denver and Los Angeles
- Clubs fully functional: interest-based communities with real leaders
- Circles (group discovery swiping) live in app
- Events feature in active development
- Svenn AI social copilot in development
Business Model
We don't charge the people who build the community. We monetize the activity they create.
Free to join.
Revenue follows density.
Consumer — Free Tier
Browse, join, and attend free events at no cost.
Free access is the growth engine. Density first.
What We're Building Toward
Monetization is designed and sequenced. It activates when the numbers justify it.
A brand placement in a sparse network is worthless. In a dense one, it’s exactly what national brands can’t get from Meta or Google.
Market Size
Three markets. One platform at the intersection of all.
Market 1
Social discovery & connection: dating apps pivoting to community, group social platforms, grassroots event apps.
Market 1 — Social Discovery & Connection
Market 2
Hyperlocal marketing & local advertising: contextual community-based reach Meta and Google can’t replicate.
Market 2 — Hyperlocal Advertising
Combined TAM
User density is the product Voro sells to brands: community-contextual reach that compounds as each city launches.
Interested in learning more?
We'd love to walk you through the product, our traction, and our vision. Reach out directly.